248-514-0085

Detroit, Michigan

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STANDBY

 

Every recipe is different. Each one uses unique ingredients and the precise mix of spices to create its own taste.  Just like your business.  At Standby Marketing, we'll develop a custom marketing recipe that has the perfect blend of zest and plentiful splash to achieve your business goals.

SERVICES

STRATEGY & PLANNING

MARKETING CONSULTING

SHORT-TERM STAFFING

MARKETING RESOURCE

TACTICAL EXECUTION

COMPREHENSIVE MARKETING

STANDBY MARKETING IS THE RIGHT FIT FOR YOUR COMPANY OR ORGANIZATION IF YOU:

Are interested in ways to grow your business and better market your company.

 Are looking for marketing expertise, but are not interested into entering into a long term contract.

Are looking for someone to cover a maternity leave or short term leave of absence.

Would like an audit of your existing marketing plan and execution tactics.

Need extra resources to work on time crunched projects.

CONTACT ME

CLIENTS

Elton Park Corktown is a new residential development in Detroit.  After seeing a slow start in leasing numbers, they wanted a fresh perspective to analyze its leasing and marketing efforts and provide innovative ideas to drive more inquiries and sign more leases.  Standby Marketing worked in conjunction with their existing resources to develop and execute a marketing plan that resulted in a significant increase in leased apartments.

The Cadillac House is a new hotel that needed guidance in creating a marketing plan to drive room nights during its shoulder and off peak season.  We worked with the general manager to identify opportunities through various marketing tactics, creating new demand for the hotel.

Easel Art Consulting is an established corporate art buyer that was looking to find new leads and grow business.  We completed a total business marketing audit and found multiple opportunities to increase digital presence and create new business paths.

Dr. Lockwood started her private practice over a decade ago and had not updated her website since.   We redesigned and modernized her website to be current and professional, allowing her to provide accurate information about her practice and focus on building new clients within her specialty. 

Ginger Deli is a restaurant that needed to expand its online presence to attract more customers. We identified some high impact, low cost solutions to drive awareness.

Sue's Interior Design received a prestigious award, but needed the tools to market the business and gain more PR coverage.

Red Dunn Kitchen was lacking a marketing strategy resulting in missed projections and goals.  We performed a detailed review of their existing tactics, competitors and developed a comprehensive plan with fresh ideas to get their marketing on track.

The Center for Eating Disorder Assessment, Recovery & Support Group (CEDARS) is a recovery and support center designed to provide outpatient services to those affected by eating and body image disorders.  As a new business, we helped them create a launch and marketing strategy to reach their target audiences.

Trumbull & Porter is a boutique hotel that was showing strong rooms revenue, but needed some direction in driving more sales to its dining outlets and catering department.  After an in depth analysis, several short term and long time strategies were identified to get them on the right path.

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Hotel Minneapolis is a boutique hotel in downtown Minneapolis that was building a business plan for the hotel, but needed strategic marketing direction.  We studied the market, the hotel, and its position within the market and developed specific marketing tactics for each of its customer segments.

Contract Review

McAlpine PC is a law firm that specializes in construction claims litigation.  They needed a media buying resource to find the right publications to ensure McAlpine PC stayed top of mind with its target audience.  In addition, their marketing efforts had been sporadic over the years so an analysis was done to review strategy and tactics and a cohesive approach was created to move them forward in reaching their goals.

Skyscrapers

We created a professional brochure to showcase the experience and industry breadth of this commercial real estate company for its potential investor partners.

reeazily is a start up IT company and was looking to make a big launch at an industry leading trade show.  We created a press took kit they could use to showcase the product and tell the story of the company to the media and potential clients.

Bridevue is a technology company that is looking to expanding their reach within the hospitality business.  We created an action plan to get them to the next level.

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