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Every recipe is different. Each one uses unique ingredients and the precise mix of spices to create its own taste.  Just like your business.  At Standby Marketing, we'll develop a custom marketing recipe that has the perfect blend of zest and plentiful splash to achieve your business goals.





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Brand Strategy




Are interested in ways to grow your business and better market your company.

 Are looking for marketing expertise, but are not interested into entering into a long term contract.

Are looking for someone to cover a maternity leave or short term leave of absence.

Would like an audit of your existing marketing plan and execution tactics.

Need extra resources to work on time crunched projects.

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Elton Park Corktown is a new residential development in Detroit.  After seeing a slow start in leasing numbers, they wanted a fresh perspective to analyze its leasing and marketing efforts and provide innovative ideas to drive more inquiries and sign more leases.  Standby Marketing worked in conjunction with their existing resources to develop and execute a marketing plan that resulted in a significant increase in leased apartments.

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The Cadillac House was a new hotel that needed guidance in creating a marketing plan to drive room nights during its shoulder and off peak season.  We worked with the general manager to identify opportunities through various marketing tactics, creating new demand for the hotel.

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While best known for its skiing and golf, the northern Michigan resorts of Boyne Mountain, Boyne Highlands and Inn at Bay Harbor were looking to grow group room nights and catering revenue. We created a strategic marketing plan to help them reach their goals and managed the marketing execution of several new initiatives.


Parkside at Williams Lake is a new single family home residential community in Waterford, Michigan. They were looking to increase showings and lead volume for their new homes. A marketing analysis was completed to determine what marketing was working and where opportunities lay. Standby Marketing managed the implementation of many new marketing tactics and created a new website.

Handmade Soap

Easel Art Consulting is an established corporate art buyer that was looking to find new leads and grow business.  We completed a total business marketing audit and found multiple opportunities to increase digital presence and create new business paths.

Bride & Groom

Bridevue is a technology company that is looking to expanding their reach within the hospitality business.  We created an action plan to get them to the next level.

Teenage Model

Dr. Lockwood started her private practice over a decade ago and had not updated her website since.  We redesigned and modernized her website to be current and professional, allowing her to provide accurate information about her practice, and focus on building new clients within her specialty through SEO. 

Modern Interior

Sue's Interior Design received a prestigious award, but needed the tools to market the business and gain more PR coverage.

Chef Garnishing a Meal

Red Dunn Kitchen was lacking a marketing strategy resulting in missed projections and goals.  We performed a detailed review of their existing tactics, competitors and developed a comprehensive plan with fresh ideas to get their marketing on track.

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Ginger Deli is a restaurant that needed to expand its online presence to attract more customers. We identified some high impact, low cost solutions to drive awareness.

Startup Development Team

reeazily is a start up IT company and was looking to make a big launch at an industry leading trade show.  We created a press took kit they could use to showcase the product and tell the story of the company to the media and potential clients.

Girl Looking into Distance

The Center for Eating Disorder Assessment, Recovery & Support Group (CEDARS) is a recovery and support center designed to provide outpatient services to those affected by eating and body image disorders.  As a new business, we helped them create a launch and marketing strategy to reach their target audiences.


Trumbull & Porter is a boutique hotel that was showing strong rooms revenue, but needed some direction in driving more sales to its dining outlets and catering department.  After an in depth analysis, several short term and long time strategies were identified to get them on the right path.


Hotel Minneapolis is a boutique hotel in downtown Minneapolis that was building a business plan for the hotel, but needed strategic marketing direction.  We studied the market, the hotel, and its position within the market and developed specific marketing tactics for each of its customer segments.

Contract Review

McAlpine PC is a law firm that specializes in construction claims litigation.  They needed a media buying resource to find the right publications to ensure McAlpine PC stayed top of mind with its target audience.  In addition, their marketing efforts had been sporadic over the years so an analysis was done to review strategy and tactics and a cohesive approach was created to move them forward in reaching their goals.


We created a professional brochure to showcase the experience and industry breadth of this commercial real estate company for its potential investor partners.

Eye Doctor

The Hills Eyecare and Optical purchased an existing business that had been around for over 40 years.  We created new branding for the business and developed a marketing transition plan that allowed the business to connect with the past patients, target new customers and become active in the community.  Standby Marketing not only took the lead took on marketing, but managed other small business functions including, operations, HR and more.


After interviewing multiple marketing agencies, Strobl Sharp determined Standby Marketing was the right fit for them to create a marketing strategy needed to advance the firm.  After identifying several key areas, Standby Marketing and its partners worked to execute and create a new brand and ongoing tactics to be top of mind with customers and retain new ones.

A couple at a business meeting

Sequelle HR is a women-owned Human Resources consulting business that was looking to update its online presence in order to better reach its target audience.  Standby Marketing utilized its existing branding to update its website and social media channels , as well as optimize the channels for search engines.

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